• The Shape Group has been our marketing agency for 8 years, they have successfully delivered over 750 separate projects for us all of which have assisted in activating our brands and product marketing and driven strong double digit sales growth in tough trading conditions.

    CHARLIE YOUNG SALES & MARKETING MANAGER, BGC PLASTERBOARD & FIBRE CEMENT

  • The Whole of House project was the first of many projects we have worked on with The Shape Group.... Their understanding of technical products combined with creative flair is unique and the end result exceeded all of our expectations.

    Damian Turner PRODUCT MANAGER TRADE, BUNNINGS TRADE

  • We have worked with the team at The Shape Group on several property development projects over the last 4 years. They have always delivered excellent collateral including 3D renders, animations, multi media, brochures, signage and websites. All have been delivered on time, on budget and with minimal stress from our end.

    GLENN KIRKWOOD DIRECTOR, DRIVE PROJECTS

BRAND ACTIVATION

We help our clients gain tangible, measurable business benefits from their marketing and communications activities. Our strategic brand experience is telling. It's how we're able to analyse, create, refine and distribute such compelling, market-friendly messaging. It's pure business communication across all platforms and at every level of your business – from product to corporate, consumer to trade, above, through and below the line. We call it Brand Activation.

OUR SKILLS

Our specialty is to foster global brand strategy and help organisations big and small navigate the significant changes that typify modern international business. It is an experience that has given us a range of complementary skills; separately or in combination, they are how we service your needs.

We have expertise across all main communication platforms:

  • Brand strategy
  • Brand identity
  • Brand rejuvenation
  • Corporate collateral
  • Environmental signage
  • Advertising
  • Direct marketing
  • Social media
  • Web design
  • Graphic design
  • 3D modelling and animation
  • Special effects
  • Photography
  • Multimedia production
  • Copywriting
  • Project management

OUR TEAM

On design and production, our team of more than 35 professionals is passionate, insightful and smart. Working at the peak of their abilities, in a range of specialties, each has many years' experience in design and communications.

OUR DATABASE

The powerful, cloud-based Salesforce platform is the management tool basis for our extensive database. This consists of more than 17,000 companies working in:

  • Architecture
  • Building design
  • Interior design
  • Construction
  • Property development
  • Project management
  • Facility management
  • Property management
  • Education
  • Health

We're regularly in touch with the database on behalf of our retained Product Representation clients. It's constantly refreshed and updated, and has a wide geographic reach across Australia.

PLAY OUR 2014 SHOWREEL



Please play and enjoy our new showreel which demonstrates the diversity of the marketing collateral designed and produced by our team during the last 18 months

PRODUCT REPRESENTATION & NETWORKING

Our relationships with clients stay fruitful long after we've created their marketing collateral. Many of our clients retain us to champion their products and services to our database.

By promoting our clients to the database, the volume of specifications achieved in favour of their products and services is visibly boosted. We undertake this integrated marketing through the following:

  • Face to face visits
  • Presentations
  • Newsletters
  • Networking functions
  • Email campaigns
  • Telemarketing
  • Collateral distribution

“The Shape Group provides us with an excellent source of product information and combined with their significant experience in the building industry, they ensure that we are always up to date with the latest product and service innovations they represent. We look to them for their market, product and industry knowledge and their functions are always informative and well attended by our practice. Their proactive approach and understanding of the nuances between marketing and selling demonstrate that they have our best interests in mind when working with us on a specification.”

TOM JORDAN MANAGING DIRECTOR, HAYBALL


For your invitation to our next networking function, please join our database.

SECTOR MARKETING

The Shape Group offers a Sector Marketing service which targets a specific niche market that is suitable for the end-use of the Client’s products or services. This approach entails:

  • Focusing on a maximum of 2 market sectors per 6 month period
  • A national or local approach dependent on the client’s needs
  • Establishing a database of decision makers in the designated sector
  • An intense and focused marketing campaign to the database

The Shape Group’s primary objective is to add value to our clients as an extension of their marketing team and provide measurable opportunities in their niche market. These opportunities are in the way of orders for client’s products or obtaining preferred supplier status.

OUR SECTOR MARKETING CLIENTS

  • BGC WA – Plasterboard and Fibre Cement
  • BGC NT – Fibre Cement
  • ECORE – Signage Systems
  • TTFS - The Temporary Fencing Shop
 
 

OUR RETAINER BASED CLIENTS