Product Marketing
The SHAPE Group communicates the attributes of building and architectural products to architects and specifiers to assist the product selection and specification of our clients' products.
Our database consists of over 6,000 individuals who are architects, specifiers, interior designers, landscape architects, builders, property developers, project managers, facility managers and property managers.
The marketing activities we undertake are: visits to our database; library updates with collateral and samples; lunch time presentations; one-on-one presentations to architects, specifiers and developers; The Shape Group functions; tender research and media advertising campaigns.
We work closely with all of our clients to ensure we understand their products and competitive advantages; tailoring our marketing activities to match their marketing objectives.